About

Welcome to Acid Raindrops! 

My Name is Connor Hensel.

Born and raised on Vancouver Island, my desire to experience the world led me to become an avid traveler and inquisitor of how our world has come to be. My formal education and field of interest is digital media studies and marketing, which set me on a path of uncovering many astounding aspects of this highly mediated world.

Acid Raindrops is focused on conveying information that promotes a healthy, mindful, respectful, and beneficial relationship with the technology we use and the media we engage with.

Understanding communication in this electric age is absolutely essential if we are to thrive in our digital network society. Just as our physical health is affected by the things we feed our bodies, our mental health is affected by the information we feed our heads.

Acid Raindrops promotes a better understanding of our media environment to support the following overarching goals for all humanity:

1. Experience our lives and our world with a higher level of conscious perception
2. Evolve as individuals to change from within and create a collective impact

Acid Raindrops will support these initiatives by serving as a guide in the changing world of digital media. The site is a signpost in the digital space, simply serving to highlight how we’ve come down this digital path, and point out the best way forward. 

We are currently enduring an overwhelming increase of the flow of data that is causing people to experience a sense of information overload, otherwise known as the ‘infobesity epidemic.’ We don’t always know exactly what the effects are of our daily use of electronic devices, but I’m sure we can all agree that sometimes it feels overwhelming. 

As Marshall McLuhan, Canada’s most influential scholar on media and communications, told Playboy in March, 1969: 

“In the electronic age of instantaneous communication … our survival, and at the very least our comfort and happiness, is predicated on understanding the nature of our new environment. If we understand the revolutionary transformations caused by new media, we can anticipate and control them; but if we continue in our self-induced . . . trance, we will be their slaves.” 

If a twenty-first century existence means swimming in a sea of data every day, chances are you could use a life jacket.